Press releases

Press releases are a cost-effective way to keep your name in the public eye. Don’t assume everyone’s heard about laser dentistry. Think about interesting ways to tell stories about the who, what, when, where, and how of your Waterlase Dentistry™ practice. To start, you can pick up and modify these press release templates.

Call local TV and radio stations, city and neighborhood newspapers, schools, hospitals, and community organizations -- especially those that offer speaking opportunities to tell them about the benefits you now offer patients with the laser.

INTRODUCTORY LETTER

One of the first things you should do is let all of your current patients know that you have invested in enhancing their comfort, convenience and clinical care. Download and modify this letter to suit your practice and patients.

increasing word of mouth about Waterlase technology

Talking about laser technology with patients at every opportunity is essential. Download these tips for "talking up" the laser in your practice, and review them at your staff meetings.

frequently asked questions

Making sure that your staff can answer patients' questions about laser technology will increase case acceptance and attract new patients. Download these frequently asked questions and answers, and review them at your staff meetings.