radio

Radio is effective if the listener does not have to write anything down to remember it. Repetition and easy-to-remember contact information increase the effectiveness of your radio spot.

Important Tips

Stations are priced by their Arbitron ratings, and prices are always negotiable. Ask about promotional advertising. Trade services for air time. Everyone needs dental work. Negotiate the time your ad will run. Never buy ROS, meaning your ad can run at any time. Ask for the station’s media kit. It will tell you the rates for 30-second and one-minute spots, and listeners per time slot.